ELITE 4-Gallon Crate
This project involved designing a new, more stylish crate for a Turkish bottled water company, aiming to elevate the brand's presence in the premium market. The design focused on creating a 4-gallon crate that not only stands out from standard crates but also embodies the essence of luxury and sophistication, enhancing the company’s brand identity.
Make it stand out.
The objective was to develop a unique and elegant crate design that reflects a luxurious image, distinguishing it from the more common designs in the market. The crate needed to blend aesthetic appeal with practicality, offering a product that looks refined yet remains highly functional for everyday use.
Research & Concept Development
The design process began with extensive research into existing crate designs to identify opportunities for improvement. This involved studying materials, structural forms, and potential branding opportunities. The design incorporated interlocking features on the top and bottom of the crate to allow for stable stacking. This ensured that multiple crates could be securely stacked on top of each other for storage, reducing space usage and increasing efficiency during transportation.